air chilled
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Ah, chicken breasts. The unsung heroes of the poultry world, or perhaps more accurately, the overachievers that everyone loves to talk about. But let’s be real for a second—despite their popularity, chicken breasts have a bit of a reputation for being... well, a little boring. It's time we address the quirky truth behind these plump little protein-packed wonders—Canadian style.
The Chicken Breast: Canada’s Underrated
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Air-chilled poultry is becoming increasingly popular among consumers who prioritise quality and flavour in their food choices. Unlike the traditional method of water chilling, air chilling involves cooling the poultry with purified cold air. This process not only enhances the taste and texture of the meat but also offers several other benefits, making it a preferred choice for those seeking high-quality poultry products.